Even the most efficient product teams must take a moment to ask themselves, “But are we designing the right thing?“
Discovery answers this question, but it’s not as easy as that.
Discovery begins the design process. Whether you're designing something new or for improving what you already have, discovery’s outcome supports a crucial decision: how should we move forward? Our aim is to make the next steps as clear and direct as possible, therefore our discovery projects yield a prototype and a plan.
Capturing the overall design direction, the concept prototype shows the crucial parts of the user experience.
Establishing the design direction and how to execute it.
Discovery concludes with a crucial inflection, the decision about how to proceed. Your team’s green light may require aligning around a direction, getting executive buy-in, securing funding, or all of the above. We work with you to determine the criteria for a green light, and to produce a prototype that meets those criteria.
Our discovery engagements include two phases. In the first phase we gather and analyze information about your design problem. In the second, we explore possibilities and focus on a solution.
Articulate the problem, constraints, and user needs.
Often includes: User research, Competitive audit, Content review, Prioritization workshop, Information architecture, Application mapping, Vision and requirements
Establish the design direction and how to execute it.
Often includes: Design workshop, Design reviews, Initial prototype, Testing concepts, Creating a plan
Discovery entails four kinds of activities: gathering information relevant to the design problem; analyzing information to put the data into context; exploring possible design directions; focusing solution ideas into an executable plan. Each activity can take a day or a few weeks, depending on what works best for your team.
Discovery gives us the direction and the plan. Detailed design gives us the specifics. With your team aligned around a direction, we switch to an iterative approach for fleshing out the details.
We’re methodical yet adaptable, thoughtful yet efficient. We work well with your front-line designers as well as executive leadership. Our aim is to leave the team in better shape than when we found it, with an actionable plan and even more confidence in their design direction. At EightShapes, we:
Crafting the Discovery Phase gives design teams the tools necessary for planning and executing discovery efforts.
A handbook for planning discovery projects, Practical Design Discovery provides a framework for helping teams understand the why and how of discovery. It uses this framework to clarify the role of different activities and outputs, walking readers through planning a discovery phase.
Does your product need a vision? Does your UX need a concept? Does your team need design direction?