We align your team around a shared product vision through design principles, customer insights, & prototyped concepts.
In partnership with product managers, EightShapes defines an experience strategy grounded in audience insights and expressed through a prototype.
Communicate the big picture or future state of your product.
Capture user insights and prioritize their needs.
Envision how users interact with your product.
Drawing on time-tested design techniques, EightShapes crafts a Discovery process that emphasizes exploration, iteration, and validation.
Solutions depend on understanding the problem. We work together to understand the constraints, parameters, and objectives that define the problem space.
Design concepts propose solutions that might solve the problem. Converting a problem statement into testable hypotheses is a crucial step in driving design and research activities.
After brainstorming and iterating in low-fidelity sketches, we work together to develop a prototype that represents the concept and allows us to test our hypotheses.
Running the prototype in front of the target audience gives answers to the hypotheses but also provides insights about the users.
Baseline research projects are quick studies to inject targeted user insights into your design and development processes.
Testing your product prioritizes fixes to the UI and clarifies what's important to users.
Card sorts and "treejack" tests provide insights about labeling, structure, and priorities.
With a broad toolbox of research techniques, EightShapes can provide audience insights to inform your product strategy.
These half- or full-day workshops draw from design thinking best practices, and can be customized to fit anywhere in your development lifecycle.
EightShapes has contributed three books, a documentation templating system, and a prototyping framework, not to mention countless workshops and articles.
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